Effective Date: January 17, 2023
3. What Information We Collect
4. How We Use Your Information
7. How We Share Your Information
9. International Transfers of Personal Information
11. Your Rights Under the General Data Protection Regulation
12. Your Rights Under the UK GDPR
13. Your California Privacy Rights
14. Your Virginia Privacy Rights
Welcome to Impossible Things! You have arrived at a website operated by Impossible Things LLC (“Impossible Things,” “we”, “our” or “us”), which is a subsidiary of DVLOP, LLC (“DVLOP”). We are a collaboration of software companies that provide digital products and services to save you time and resources.
About Impossible Things
Impossible Things is focused on delivering AI Editing services to photographers. Editing is stressful and time consuming. Impossible Things is your solution to a life of editing less and to living more.
DVLOP has partnered with some of the top photographers from around the world to create presets and other digital products. They have reimagined presets as they should be - a tool that not only speeds up workflows, but one that also spurs creativity. For more information about DVLOP, please visit www.dvlop.com.
Where applicable, we indicate whether and why you must provide us with your Personal Information, as well as the consequences of failing to do so. If you do not provide Personal Information when requested, you may not be able to benefit from our Services if that Personal Information is necessary to provide you with the Services or if we are legally required to collect it. As described more fully below, we share Personal Information from the Impossible Things website to the DVLOP website. For instance, www.things.co and www.dvlop.com use the same checkout process, so Personal Information from one Site is shared on the other Site.
This section describes what information we collect from you through our Site or Services. We may receive information (including Personal Information) in the following ways:
As you interact with our Site or Services, we collect the following Personal Information via webforms or inputs/uploads on our Site, and through emails and other communications with you:
Contact information such as your first and last name, email address, home or business address.
Contact information such as your first and last name, user name, email address, home or business address;
Financial information such as your credit card or debit card number, bank account information and your payment, service and purchase history;
Account information such as login and password;
Audiovisual information such as photos and videos that you upload as a part of using our Services;
Metadata of the images edited by our products and services, such as the camera and lenses used, shutter speed, ISO and other camera settings;
Social media account information; and
Other information that could reasonably be used to identify you personally.
Contact information such as your first and last name, email address, home or business address, shipping address, telephone numbers, mobile numbers;
Your current or past employment or educational information;
Relevant licenses and certifications; and/or
Other information that could reasonably be used to identify you personally.
Like many businesses, we and/or our service providers may automatically collect and/or store certain information when you visit or interact with the Site or Services (“Usage Information”). This Usage Information may be stored and/or accessed from your personal computer, laptop, tablet, mobile phone or other device (a “Device”) whenever you visit or interact with our Site. Usage Information may include:
Your IP address, IDFA, Android/Google Advertising ID, IMEI, or another unique identifier;
Your Device functionality (including browser, browser language, settings and behavior, operating system, hardware, mobile network information);
Referring and exit web pages and URLs;
The areas within the Site that you visit and your activities there, including remembering you and your preferences;
Your Device location or other location information, including the zip code, state or country from which you accessed the Services;
Your Device characteristics;
Certain other Device data, including the time of day you visit our Site or other information used to provide analytics or other usage information;
Information about your engagement with our emails; and
Statistical information about how both unregistered and registered users, collectively, use the Site and Services. This aggregate information is derived from Personal Information but cannot be tied back to you or your web browser.
We use your information for business and commercial purposes, including to use or browse the Site, to offer our Services, to provide you with customer service, to prevent security and fraud, to provide marketing information about our products and services, and to perform website analytics.
We may use the information we collect about you in a variety of ways, including to:
We process certain Personal Information when you access or use our services, including to:
process your purchases of, or requests for, products, services or subscriptions;
create and verify user accounts;
provide customer support;
support and improve our subscription program;
facilitate the functionality of our Site, including payment-related functionality; and
customize experiences and personalization when you are on our Site.
We process certain information in order to communicate with you in relation to your accounts, our services, our marketing, and your requests, including to:
communicate with you about orders, purchases, Services, accounts and other programs;
respond to your customer service inquiries and requests for information;
post your comments or statements on our Site;
send you personalized promotions, content, and special offers;
communicate with you about our brands, products, events, or other promotional purposes; and
implement your communications preferences, such as sharing information with our business partners so that they may email you about their promotions, products and initiatives.
We want to ensure that our Site and Services are continually improving and expanding so that we meet and exceed your needs and expectations. To do so, we may process certain Personal Information, including to:
maintain, improve, and analyze our Site or Services; and
detect, prevent, or investigate suspicious activity or fraud.
We may be required to process certain Personal Information under certain laws and regulations, such as tax laws, as well as to:
maintain appropriate records for internal administrative purposes; and
comply with applicable legal and regulatory obligations, and respond to lawful governmental requests, as needed.
To maintain a safe, secure, and trusted environment for you when you use our Site and Services, we use your Personal Information to ensure our terms, policies, and agreements with you and any third parties are enforced.
We may use your Personal Information to evaluate your application for employment or administer employment benefits.
We may process certain Personal Information in order to fulfill any other business or commercial purposes at your direction or with your consent.
Many browsers default to accepting cookies. You may be able to change this setting in your browser and you can also clear your cookies. If you do, you may lose some functionality of our Site. Check your browser’s help function to learn more about your cookie setting options.
We may use the following types of cookies:
Strictly necessary cookies. These cookies are essential for you to browse the Site and use its features, such as accessing secure areas of the site.
Functionality cookies. Also known as “preference cookies,” these cookies allow the Site to remember choices you have made in the past, like what language you prefer, or what your user name and password are so you can automatically log in.
Analytics cookies. Also known as “performance cookies,” these cookies collect information about how you use a website, like which pages you visited and which links you clicked on. None of this information can be used to identify you. It is all aggregated and, therefore, anonymized. Their sole purpose is to improve website functions. This includes cookies from third-party analytics services as long as the cookies are for the exclusive use of the owner of the website visited.
Advertising cookies. These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. These cookies can share that information with other organizations or advertisers. These are persistent cookies and almost always of third-party provenance.
We might also use pixel tags, which are small graphic files that allow us and third parties to monitor the use of the Site and provide us with information based on your interaction with the Site. These tags may collect the IP address of the device from which you loaded the page and the browser type. Pixel tags are also used by our third parties to collect information when you visit our site, the links and other actions you take on our site, and we may use this information in combination with cookies to display targeted advertisements.
Other data technologies may be used that collect comparable information for security and fraud detection purposes.
If you have any questions about cookies or to generally find out more about cookies, the All About Cookies website is a trusted resource.
On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive a notification when you are receiving a new cookie and how to turn cookies off. Please see the links below for guidance on how to modify your web browser’s settings on the most popular browsers:
Your browser may offer you a “Do Not Track” (“DNT”) option, which allows you to signal to operators of websites and web applications and services (including behavioral advertising services) that you do not wish such operators to track certain of your online activities over time and across different websites and platforms. There is no universally agreed-upon standard for what an organization should do when it detects a DNT signal. Currently, we do not monitor or take any action with respect to these signals or other mechanisms. Learn more about Do Not Track here.
Some browsers and browser extensions support the Global Privacy Control (“GPC”) that can send a signal to the websites you visit indicating your choice to opt-out from certain types of data processing, including data sales. In certain territories, when we detect such a signal, we will make reasonable efforts to respect your choices indicated by a GPC setting as required by applicable law.
With your consent, we communicate with you via a variety of print and digital media. To help us make e-mails more useful and interesting, we use pixels that enable us to see if you open e-mails from us, if your computer supports such capabilities. You can opt out of receiving emails from us at any time. To manage your communications preferences with us — or to opt out of communications entirely — please unsubscribe at the bottom of our emails or contact us at firstname.lastname@example.org.
We use Google Analytics to help us understand how our customers use the Site. Read more about how Google uses your Personal Information here and opt-out of Google Analytics here.
Impossible Things is a subsidiary of DVLOP; as such, Personal Information is shared between the two entities.
We share your Personal Information with our third-party service providers who provide services such as website hosting, payment processing, data analysis, information technology, customer service, email delivery, online advertising, auditing and other services. For instance, we use PayPal and BrainTree to power our online store. You can read more about how they use your Personal Information here.
For more information about how targeted advertising works, visit the Network Advertising Initiative’s educational page here.
You can opt out of targeted advertising by visiting the following:
Aside from the instances described above, we may share your Personal Information:
to comply with the law;
to respond to claims or comply with legal process served on us (e.g., a lawful subpoena, warrant, or court order);
to enforce or apply our policies or agreements;
to protect and defend our rights or property or that of our customers, employees, visitors, or the public;
in connection with a business transfer, sale, liquidation, or merger;
if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure; and
to other parties only with your consent.
The Site is operated in the United States. If you are located in another jurisdiction, please know that your information will be transferred to, stored, and processed in the United States. By using the Site and providing us with information, you consent to this transfer, processing and storage of your information in the United States. It is important to note that the privacy laws in the United States may not be as comprehensive as those in other countries such as those in the European Union (“EU”). Our service providers use appropriate safeguards to transfer your Personal Information to the United States.
We seek to use reasonable organizational, technical and administrative measures to protect Personal Information. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. Where we have given you (or where you have chosen) a password so that you can access certain areas of our site, you are responsible for keeping this password confidential. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised), please contact us using the information in the Contact Us section below.
This section of our Privacy Oolicy applies if you are a data subject who resides or is located in the European Economic Area (“EEA”). We adopted this Policy to comply with European privacy laws, including the General Data Protection Regulation (“GDPR”). Any terms defined in the GDPR have the same meaning when used in this Section.
Under applicable law, we are considered the “data controller” of the personal information we handle under this Policy. In other words, we are responsible for deciding how to collect, use and disclose this information, subject to applicable law. You may contact us at email@example.com.
If you are a resident of or located within the EEA, you have certain data protection rights. These rights include:
The right of access. You have the right to access the Personal Information we have collected from you.
The right of deletion. You have the right to have your Personal Information deleted by us.
The right of rectification. You have the right to have your Personal Information rectified if that information is inaccurate or incomplete.
The right to object. You have the right to object to our processing of your Personal Information.
The right of restriction. You have the right to request that we restrict the processing of your Personal Information.
The right to data portability. You have the right to be provided with a copy of the Personal Information we have collected from you in a structured, machine-readable, and commonly used format.
The right to withdraw consent. You also have the right to withdraw your consent at any time where we relied on your consent to process your Personal Information.
We rely on the following legal bases for processing your Personal Information:
Processing of your Personal Information that you provide to us when you interact with our Services is necessary to respond to or implement your request prior to entering into a contract with us.
When you apply for employment through our Site, processing of your contact details and data about your employment history and education (as needed to evaluate your job application, to conduct job interviews, and as is otherwise needed for recruitment) is necessary to respond to your request to process your application for employment. If you do not provide this data, we will not be able to process the application that you send through our Site.
We use account-related data to set up accounts for users in our platform and to administer and support those accounts (such as usernames, email address and billing information), provide you with access to the Services, contact you regarding your use of the Services or to notify you of important changes to the Services. Such use is necessary for the performance of the contract between you and us.
We will send you information by email on our new services or other promotions only with your consent or if you otherwise opt-in to receiving those communications. If you do not provide us with your consent to the processing of your Personal Information for this purpose, we will not send you this information. You have the right to withdraw your consent at any time as described below.
Our use of data relating to your use of the Site and/or the Services, described above, is necessary for our legitimate interests in understanding how the Site and the Services are being used by you, to improve your experience on it and our Services offerings. We have also a legitimate interest in aggregating and/or anonymizing the information that we collect through our Site and/or the Services and using this information for our business purposes, as described above.
When we process your Personal Information for our legitimate interests, we make sure to consider and balance any potential impact on you, and your rights under data protection laws. Our legitimate business interests do not automatically override your interests – we will not use your Personal Information for activities where our interests are overridden by the impact on you, unless we have your consent or those activities are otherwise required or permitted by law. You have the right to object to processing that is based on our legitimate interests, as further described below.
All information you provide to us is stored on our secure servers or those of our third-party data storage providers.
We have implemented measures intended to ensure that we will not retain your personal data longer than is necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Note, however, that if we have a legitimate interest in retaining the data, or if we are required to do so by applicable law, we will retain the data in accordance with our data retention plans and policies.
In some circumstances we may choose to anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
If applicable, you may exercise any of your rights under the GDPR by submitting a verifiable data subject request to us by using the contact details below. You may make a request related to your Personal Information or on behalf of someone for which you have authorization. You must include your full name, email address, and attest to the fact that you are a citizen or resident of the EEA by including your country of citizenship or residence in your request. We may require you to confirm your identity and/or legal standing for the request as well as your residency in the EEA in order to obtain the information. We will respond to your request within 30 days or let you know if we need additional time.
Please note that we will ask you to verify your identity before responding to such requests, and we may deny your request if we are unable to verify your identity or authority to make the request.
Should you wish to raise a concern about our use of your data (and without prejudice to any other rights you may have), you have the right to do so with your local supervisory authority; however, we hope that we can assist with any queries or concerns you may have about our use of your Personal Information first by contacting us as follows:
Impossible Things, Inc.
c/o DVLOP, LLC
3073 Lucca Lane
San Luis Obispo, CA 93401
If you are based in the United Kingdom, the following provisions also apply:
UK GDPR means the Retained Regulation 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC.
If we share your personal data within Impossible Things or with third parties located outside the United Kingdom, we take steps to ensure that appropriate safeguards are in place to guarantee the continued protection of your personal data, such as by entering into the international data transfer addendum to the European Commission’s Standard Contractual Clauses, adopted by the UK Government under section 119A of the Data Protection Act 2018.
You have the same data subject rights as those for the EU listed above, except that references to the "GDPR" should be read as references to the "UK GDPR" and complaints should be filed with the UK supervisory authority, the Information Commissioner’s Office.
If you are a California resident, you may be able to exercise the following rights. We will honor requests received to the extent required by applicable law and within the time provided by law.
You have the right to request that we disclose to you the categories and specific pieces of Personal Information we have collected about you. Specifically, you have the right to request that we disclose the following to you, in each case in the twelve-month period preceding your request:
The categories of Personal Information we have collected about you;
The categories of sources from which the Personal Information is collected;
Our business or commercial purpose for collecting or selling Personal Information;
The categories of third parties with whom we share Personal Information;
The specific pieces of Personal Information we have collected about you;
The categories of Personal Information about you, if any, that we have disclosed for monetary or other valuable consideration and the categories of third parties to which we have disclosed the information, by category or categories of Personal Information for each third party to which we disclosed the Personal Information; and
The categories of Personal Information about you that we disclosed for a business purpose.
The categories of sensitive personal information to be collected and the purposes for which the categories of sensitive personal information are collected or used and whether such information is sold or shared, except for such information that is collected or processed without the purpose of inferring characteristics about you.
You have the right to request that we delete Personal Information about you that we have collected from you.
As permitted by the CCPA/CPRA, if you request deletion of Personal Information that we have collected about you, we, our service providers, and our contractors may be unable to comply with such a request if your Personal Information is necessary to:
Complete the transaction for which the Personal Information was collected, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between us and you;
Prevent, detect, and investigate security incidents, protect against malicious deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
Debug to identify and repair errors that impair existing intended functionality;
Exercise free speech, ensure the right of another Consumer to exercise his or her right of free speech, or exercise another right provided for by law;
Comply with the California Electronic Communications Privacy Act pursuant to Chapter 3.6 (commencing with section 1546) of Title 12 of Part 2 of the Penal Code;
Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of that information is likely to render impossible or seriously impair the achievement to such research, if you have provided informed consent;
Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
Comply with a legal obligation;
You have the right to request that we correct any inaccurate information that we maintain about you.
You have the right to opt out of the sale or sharing of Personal Information. We do not sell Personal Information, but we recognize that some privacy laws define “personal information” in such a way that making available identifiers linked to you for a benefit may be considered a “sale.” To opt-out of this, please click on this link - Do Not Sell My Info.
To the extent that we use or disclose Sensitive Personal Information for reasons other than those listed in the CCPA, you have the right to limit that use or disclosure of sensitive personal information. We do not use Sensitive Personal Information for reasons other than those listed in this Policy.
We may not discriminate against you because you have exercised any of the aforementioned rights, including by:
Denying you goods or services;
Charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
Providing you a different level or quality of goods or services; or
Suggesting that you will receive different price or rate for goods or service or at a different level or quality of goods or services.
This includes the right of current and prospective employees not to be retaliated against for the exercise of their CCPA rights.
However, as permitted by the CCPA, we may offer you certain financial incentives. Any CCPA-permitted financial incentive we offer will reasonably relate to your Personal Information’s value. Participation in a financial incentive program requires your prior opt-in consent, which you may withdraw at any time.
As permitted by the CCPA, we may offer you certain financial incentives and benefits by subscribing to our products. The information that we collect for enrollment in the program (listed above) allows us to tailor our communications and products and services suggestions for you. This, in turn, helps us establish a stronger relationship with you – something we value.
If you subscribe to our product, we may give you discounts on products and services. The value of these discounts vary and depend on the type of subscription tier. For example, you will save 16% per edit at the Growth tier and over 33% per edit at the Pro tier.
In determining the value of this data to us, we consider the profit generated from products that include Personal Information, which is reasonably correlated to the value provided to the consumer through personalized coupons, promotions, and other discounts or offers.
Subscriptions are voluntary and require your prior opt-in consent, which you may revoke at any time. If you wish to unsubscribe, please reach out to us using the information in the Contact Us section below.
For full program details, please visit here.
We collect certain types of Personal Information about you during your relationship with us, as stated above. In particular, we collected the following categories of Personal Information from California consumers within the last twelve (12) months:
When we no longer need Personal Information, or in any event, after legal authority to retain it has expired, we will destroy Personal Information in accordance with local law and pursuant to our relevant procedures.
You or your authorized agent may make a request to access, correct, delete or opt-out of the disclosure of your Personal Information for business purposes. You may also make a verifiable consumer request on behalf of your minor child if you believe we have received their information inadvertently. You may request to exercise the aforementioned rights by:
Submitting a request to firstname.lastname@example.org
Mailing us at:
c/o DVLOP, LLC
3073 Lucca Lane
San Luis Obispo, CA 93401
Please note that we may take steps to verify your identity and residency before granting you access to information or acting on your request to exercise your rights, as required or permitted by law. This might include asking for your email address. If you are requesting specific pieces of Personal Information that we have collected about you, you will also be required to email us at email@example.com a signed declaration under penalty of perjury that you are a California resident and that you are the consumer whose Personal Information is the subject of the request. Note that we will not process your request to disclose specific pieces of information we have about you until we receive this signed declaration, and your request will not be considered timely submitted until we have this document in our possession.
If you use an authorized agent to exercise your rights, we may require proof of written authorization you have given the authorized agent to make the request on your behalf.
We may limit our response to your exercise of the above rights as permitted by law. We will confirm receipt of the request within 10 business days describing our verification process. We will respond to your request within 45 days or let you know if we need additional time.
California Civil Code § 1798.83 further permits California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. If you are a California resident, you may ask us to refrain from sharing your Personal Information with certain of our affiliates and other third parties for their marketing purposes. Please tell us your preference by contacting us using the information in the Contact Us section below.
If you are a resident of Virginia, you have the right under the Virginia Consumer Data Protection Act, upon a verified request, to:
To confirm whether or not a controller is processing your personal data and to access such personal data;
To correct inaccuracies in your personal data;
To delete your personal data;
To obtain a copy of your personal data that you previously provided to us in a portable, and if technically feasible, readily usable format, if processing is carried out by automated means;
To opt out of the processing of your personal data for purposes of (i) targeted advertising, (ii) the sale of personal data, or (iii) profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.
To exercise these rights, you may make a request to confirm, access, correct, delete, obtain a copy, or opt-out of the processing of your Personal Information for targeting advertising, sale, or profiling by contacting us using the information in the Contact Us section below:
We may require you to confirm your identity and your residency in order to obtain the information, and you are only entitled to make this request up to twice annually. For emails, please include “Virginia Privacy Rights” as the subject line. You must include your full name, email address, and attest to the fact that you are a Virginia resident. We will process your request within 45 days or let you know if we need additional time or cannot process your request. If you make this request by telephone, we may also ask you to provide the request in writing so that we may verify your identity. If we are unable to honor your request for any reason, we will notify you of the reason within the request time period.
If we decline to take action on your request, residents of Virginia can appeal our decision by submitting an email to firstname.lastname@example.org entitled “Virginia Privacy Rights Appeal” and we will review your request and respond with a written explanation of the reasons for our decision. If your appeal is denied, you may contact the Virginia Attorney General to submit a complaint.
Our Site and Services are not directed at children under 18 years of age, and we do not knowingly collect or receive Personal Information from them. If you believe that we have received Personal Information from a child under the age of 18, you may contact us using the information in the Contact Us section below to request deletion of that information.
We do not have actual knowledge that we sell or share the Personal Information of consumers under 16 years of age.
c/o DVLOP, LLC
3073 Lucca Lane
San Luis Obispo, CA 93401
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